Coming this fall to Britain and the U.S…. Sting, the ex Police man and British rocker, announced he’ll be producing 30,000 bottles of Chianti a year from his Tuscan estate, Il Palagio, near Figline Valdarno.

Sting in the cellar

Sting began bottling this new wine in 2007 … based on the Sangiovese grape with a touch of Cabernet and Merlot… and it should be on shelves in September.

What inspired the effort? His profound concern for the environment. He says, “I always use traditional methods – no pesticides. I am a farmer who looks after the land to nourish it and not to plunder it.”

Sting and his wife Trudie Styler, purchased the 16th century villa, south of Florence, in 1997. The 860 acres already an organic farm produce honey, olive oil, fruit, vegetables and Tuscan salami.

The future plans to bring a Chianti DOC and a Tuscan red.

The wine will also be available at a shop on the property that Sting will inaugurate by June.

You can see Sting on his Tuscan Estate on “Songs from the Labryinth – The Making of the Album.”Sting's Tuscan Estate

Update 14 Oct 2010: also see Sting Opens his Tuscan Farm Shop