Yes… I’m speaking of the drugstore chain, Walgreens. Not the place you usually think of for picking up that bottle of red wine. However after a 15 year hiatus, Walgreens is back in the wine, beer and liquor sales game.
To launch their wine selection, they’ve partnered withÂ Australian winemaker Daryl Groom on Colby Red, a new table wine blend produced in partnership with Treasury Wine Estates. The 2009 Colby Red is a flavorful California cuvee of cabernet sauvignon, zinfandel, shiraz, merlot and petite sirah from select Treasury Wine Estates vineyards.
Its a wine with heart for this February! Groom was inspired to create the wine in honor of his 12-year old son, Colby Rex Groom, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect. The brand is dedicated to raising awareness for heart disease as the Groom Family supports the American Heart Association and partners with the St. Jude Medical Foundation to identify other cardiac research organizations and families in need.
Full roll-out to more than 4,500 Walgreens locations is expected during American Heart Month in February 2011 with a goal of raising $100,000.
Let me know if you try it. Cheers to red wine for the heart!